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Orthodontic Leadership Academy

The Orthodontic CEO

Lead your practice. Not just your cases.

This is the flagship track. The leadership and business skills that clinical training was never designed to teach are the work beyond the brackets. The Orthodontic Leadership Academy is for the practice owner who has built something worth leading and is ready to lead it well.

$1,497/month or $15,497 paid in full Backed by our 90-day commitment

90

Days to see a material shift, guaranteed

3

Tracks designed for every level of your practice

18–33%

Average increase in bottom-line revenue

Why the Academy

Your practice reflects the leadership inside it.

Clinical training prepared you to treat patients. It did not prepare you to lead people.

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The Orthodontic Leadership Academy was created to address that gap. This is a full institution with a track for the owner who carries the vision, the associate who is building skills, and the team member who makes the practice run every single day.

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When leadership develops at every level simultaneously, something shifts. Culture and communication elevate. Decisions get made faster. The practice stops depending on any one person and starts running like something that can outlast all of them.

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​That is what we build together with you inside the Academy.

What we work on

The work beyond the brackets.

You'll build a clearer leadership identity, a stronger team culture, and the decision-making capacity to scale without losing yourself in the process.

01      Leader identity and emotional intelligence

02      Team culture architecture

03      High-stakes decision-making

04     Managing complexity at multiple locations

05     Vision, communication, and ownership mindset

04

1:1 coaching on your schedule

03

Monthly office hours

02

Monthly live owner-only group masterminds

01

Self-paced course curriculum

Format

3  Instant access, then finish your profile

2  Secure payment through Stripe

1  Your name and email

Paid in full

$15,497

once

One payment, and the rest of the year is just the work.

Monthly

$1,497

/ month

Twelve monthly payments across the year.

Same program, same access. Pick what works for your practice.

ENROLL

Choose how you'd like to pay

Bring your team. The third seat is $5,000 off.

Add your associate or office leader at checkout and the discount applies automatically. Enrolling four or more? Ask about whole-practice enrollment.

A note to practice owners

The most powerful enrollment is not just yours.

When an owner enters the Orthodontic Leadership Academy alone, the culture shifts. When an owner enters alongside their associate and their team, the culture shifts together, and faster.

When a practice enrolls in The Academy, they learn a shared language and standard. Every level developing in the same direction at the same time.

The three tracks

One Academy with three tracks.

Every role inside your practice deserves a leadership education that meets each person where they are. The Academy is structured so that owners, associates, and team members develop together, each in their own track, all toward the same standard of excellence.

The natural path

Leadership compounds when it moves through every level.

Each track is complete on its own. Together, they create a practice where strong and healthy leadership is the standard.

Our commitment

Do the work for 90 days. If it doesn't change how you lead, you walk away. No obligation.

The natural path

Leadership compounds when it moves through every level.

Each track is complete on its own. Together, they create a practice where strong and healthy leadership is the standard.

Not ready yet?

Start the work on your own time.

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The book

Beyond the Brackets

Leadership Development for Orthodontists

By Erin and Mary Katherine Wathen, drawing on four years of work with more than 70 orthodontic leaders. Foreword by Dr. Justin Wedding.

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The podcast

The West of Perfection Podcast

Erin Van de Voorde and Mary Katherine Wathen get honest about leadership, from team culture to the inner work most people skip.

Ready to begin the work?

Enroll in a few minutes, or start with a conversation with a member of our team.

OR

Subscribe to Beyond the Brackets

Weekly leadership insights delivered to your inbox, for free.

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